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Boosting Posts: The Basics

Boosting is an effective method to increase your following and engagement on Facebook. The following tools are from Creator Studio.

  1. Step 1: choose post you would like to boost.
  2. In the post details window, under your post to the right there will be a ‘boost post’ button
  3. You can choose a Post Button like ‘message’ to encourage users to message your page – this is optional.
  4. Audience: choose ‘Edit’ to set the demographic of your desired audience. We recommend all genders and ages, with a 10-20 mile radius. You can also enter keywords like ‘pets’ ‘cats’ ‘dogs’ and other veterinary related terms in ‘Detailed Targeting’!
  5. Automatic Placements: We typically recommend leaving this toggled ‘on’. Over to the right side of the Boost window, you can preview how the boost will appear in different placements on Facebook
  6. Duration and Budget: Budget can always fluctuate in each clinic, but we recommend to boost at a standard $2.50 – $7.50/day.
  7. Enter or select your payment method
  8. Click ‘Boost’!

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