We like to think of social media content as pieces of a larger pie. The algorithm typically loves to support digital content that is creating a buzz with your audience. We have determined that this mixture of content styles both educates and entertains your clients:
We recommend the majority of your content focusing on highlighting your unique hospital, whether that be showcasing your cute patients or some of your talented staff!
The next most significant slice of our content pie is educational. Infographics have grown in popularity and are a great way to educate your patients. Alternatively, you could simply use your caption to relay important information. Remember: keep it simple, and if you choose to create an infographic, use the caption for the majority of the explanation.
We all love a good laugh or scrolling online for something funny. We know that some hospitals opt to share memes, but we generally don’t recommend this. Typically these are re-shares from other accounts, and the images can be low quality when copied from the original source.
Looking for more content inspiration? Click HERE to access our social media content library!