Facebook Gets Reels

Facebook has now rolled out its challenge to TikTok in the form of a new video feature called Reels. You can record clips of up to 60-seconds, upload videos from your camera roll, or incorporate both! You’ll find Reels at the top of your newsfeed and you can also turn any Facebook Story into a Reel.

Reels comes with a robust set of editing tools like AR filters, sounds, remix, and more. It also allows you to edit settings in Instagram to share your Reels directly to Facebook. Important to know: Unlike on IG, when you share Reels to Facebook they will also appear on a user’s newsfeed whether or not they follow your account.

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