You might be surprised to learn that many of your clients have pets with their very own Instagram handles and other social media profiles—and even more surprised to see how many followers they have! The way to unearth these trending pet celebs is to ask for their social media handles/profiles in new client paperwork. Tagging these patients in posts can really give a boost to your word-of-mouth marketing.
PRO TIP: While not legally necessary (animals are not protected under the same privacy laws as humans) you can include a photo authorization in new client paperwork for consent to tag the pet in your pictures of them from the hospital. You can ask them to return the favor by re-sharing your posts or having signage in the hospital with your social media handles!