Instagram now given everyone on its platform the ability to add outside links to their Stories, something that’s super helpful for business, and especially for veterinary practices.
Initially, the option to add links was called a “swipe up” and limited to verified accounts or those with over 10,000 followers. However, a push for more equity in social media drove the change to allow links on the Stories from all accounts as of last October.
Link functionality enables you as a practice to make features like online appointment-setting and your online pharmacy easily accessible to your clients and followers and to push hospital promotions. Here’s how to add a link to an IG Story:
Use the Link sticker to add a link to your IG Story. When people tap on the sticker, they’ll be redirected. To add a Link sticker:
- Upload content to your story
- Choose the sticker tool from the top navigation bar
- Tap the “Link” sticker to add your desired link, then tap “Done”
- Place the sticker on your story. You can tap on the sticker to see color variations
Pro Tip: Work with your iVET360 Marketing Manager to create custom landing pages for promotional links!