Video. We can’t discuss social media without hearing about the importance of video. Even Instagram- a platform made famous by photo sharing, has recently come out as shifting gears, and focusing more on video content!
Why Video Is Important
Not only do consumers connect more with videos, but it also typically performs better with most algorithms. Because the algorithms tend to favor content that users have engaged with longer, it will push your content to a bigger audience helping your hospital to get more exposure.
Which Platform To Choose?
Keeping up with social network changes is a never-ending part of the content pipeline. We are going to share some ofg the most important video functionality elements to keep in mind on the various platforms. Because these apps change frequently, it’s important to shift your marketing strategy to change with these updates.
- Video Posts: they’re like regular photo posts, except they allow for video up to 60 seconds long. You can add a filter, a caption and tag your location before you share the post.
- IGTV: IGTV is an app within Instagram that allows users to share videos that can be up to an hour long.
- Stories: One of the biggest additions to Instagram in recent years, the Stories feature lets users add clips of video to a story which is viewable for 24 hours before it vanishes. You can save stories to your page highlights, so that your audience can view them in the future.
Reels: Reels are a bit of a blend between Stories and IGTV. These short form videos are anywhere from 15-30 seconds, and are designed to be short, snappy, and engaging.
TikTok: By far the most popular social media app of the moment, TikTok has enjoyed a dramatic rise in popularity during the Covid19 pandemic. Everyone was looking for a way to stay entertained, and the focus on short-form video, and trending sounds has continued to skyrocket in popularity.
TikTok’s main functionality is short 15-30 second videos (not with a 3 minute video option), that is primarily based on trending music or sounds. It allows the user to create a video, using someone else’s viral sound or a new song. Your hospital may want to consider using TikTok for more humorous, and silly skit-style videos.
Youtube: Ideal for longer format videos, and primarily horizontal, youtube is a great way to connect with users that will be online longer. It’s even an easy-to-use app on most smart TVs, allowing you to tune in from the comfort of your couch.
Facebook Live: It’s no mystery why Facebook Live is so popular. Videos see 3X the engagement of traditional videos shared on Facebook, and millions of users live stream on Facebook around the world! You can stream at a planned time, or go live with other users in a discussion format.