Photos are a critical part of your social media presence. With users scrolling faster and faster, it’s more important than ever to create dynamic imagery, that slows their scroll.
Here are our Do’s and Don’ts on social media imagery:
- Don’t over-filter: Keeping the imagery as true-to-life is key in coming across as authentic online. Simple color-altering or brightness enhancing is fine, but steer clear of anything that changes your appearance is a no-go. Skip the beauty filters, and avoid using tools that make your eyes bigger.
You can get silly once in a while: Playful filters can be used sparingly. Want to try the dog-ear filter? A little bit of fun and cute is fine, but can make your hospital look unprofessional. Too much of this and social media browsers will scroll on by.
- Use high-quality imagery: If you are sharing a photo, ensure it’s high resolution and doesn’t look pixelated. When it comes to text, don’t take a screenshot of your Snapchat with text over the image and use it as an Instagram or Facebook post! Try using an app like Canva for creating DIY graphics.
- We are here to help! Don’t forget that you have access to your iVET360 team for help on posts and promotional content. Need assistance with branded content? Be sure to speak with your MM about professional-looking content for promotions.