Social media is primarily about appearances, as we all know that users can curate an identity that puts them in the best light. It can be easy to talk the talk on social media without meaningful follow-through when it comes to social justice issues. We hope that if your hospital chooses to share on these topics, that you will create significant and lasting change in your community.
First, let’s talk about performative activism. This phrase took off on social media, where it’s become a blazing insult, and calls out those who talk the talk but don’t walk the walk. Performative activism is really about getting the so-called glory of activism without having to do the work.
If you opt to post in solidarity of a movement, holiday or cause, here are some things to consider:
- Share why the issue is important to your hospital and team
- Share educational resources on how to learn more and support causes. Don’t simply post for the sake of posting.
- No matter what causes you support, share local events and initiatives on those matters
- Don’t be a fickle friend and only post on holidays or a designated month. Post about it all year round!
If you are trying to figure out if your team’s activism is performative by nature, try asking yourself why? Why are you saying that Black Lives Matter? Why are you adding a rainbow to your social posts? Your hospital must stand behind whatever causes you choose to promote.