There is content coming at us nonstop, and it can be hard to discern where you should be putting your energy online, and where it will have the most impact. Between TikTok, Instagram, Twitter, and Facebook – it’s enough to make your head spin!
Today we are demystifying the social media landscape, hopefully making it easier to prioritize during your valuable time.
Tiktok vs Instagram vs Twitter vs Facebook – Where does your business need to be on Social Media?
OUR TOP PICK: It’s important to consider what will make the biggest impact, and prioritize from large to small. The most important areas to first focus on are Facebook and Instagram. We have these two tied for the top, as they are the most used platforms (outside of chat apps).
Something to consider: Who is your key audience? Facebook’s average user age is 52, while Instagrams average user age is 25-34. Since you are likely speaking to a broad audience, think about what content will be seen by whom, and tailor it accordingly.
SECOND PLACE: TWITTER
Twitter, although popular, isn’t the best for business in our industry because the platform requests constant attention and posting. Think of Twitter as a waterfall. The more you post the more your followers see it, but as soon as you miss a day you plunge to the bottom of the algorithm and the newsfeed!
LAST PLACE: TikTok
With more users than Twitter, you may be considering this emerging platform. It’s a mixed bag, because video performs better than any other type of content, but can be a lot of work. With an average user age below 30, you may have an emerging audience of pet owners to connect with if you can create content that provides value.