We know it sounds like something reserved for high-end brands rather than veterinary hospitals, but collaborating with people in your community can be a stellar way to grow authentic connections.
Influencers don’t have to be specific to the veterinary industry. Influencers can be people, local businesses, and organizations in your very own community. Even your very own doctors and staff can be an influencer for your hospital!
So, What Is Influencer Marketing?
Before Instagram took over the world, celebrity endorsements were the original form of influencer content. Social content creators can often offer more visibility and online engagement to your hospital in today’s digital world.
How do you find influencers to partner with? Search nearby locations for tagged images, or use location-based hashtags and view “top posts”. We recommend looking for influencers that align with your typical clientele and range from 2500 followers to 30,000 followers, depending on your budget. Consider reach and relevance when choosing marketing partners.
Not sure what your budget should be? An easy equation is $100 x 10,000 followers + extras (such as free products or services) = total rate.
When hosting events with a local organization, your hospital and the organization can both share about the event. Cross-promotion naturally grows your online reach.
(ex: https://www.facebook.com/stmaryofthepines/ shared a post about the vaccine clinic Southern Hills is hosting at their Blessing of the animals event https://www.facebook.com/SOHillsVet)