We know that many of you are utilizing social media much more extensively than in years past. In this article, we are breaking down our recommendation to organize and manage your social media accounts.
Social media isn’t a fad or trend. It’s an enduring reality of online living, but it can be very confusing! Social media marketing includes a vast array of ways to engage, and virtually endless platforms.
You need to figure out which networks to join. Then, you need to determine messages, posting frequency, and how to make the most of the throngs of people who are hanging out on social media. OOF!
So how do you keep it all organized and less chaotic?
We recommend having one designated person to post across your social media accounts. That means one trusted member of your team has the login information and is the one to press “post”! This person should be active on social media and understand how to engage on multiple platforms.
That designated social media person (or Social Media Manager/ SMM) can then utilize different team members as content contributors. This is ideal because a team member may excel at customer service (have this person respond to reviews and comments!), or maybe you need some technical information from the Vet. This structure allows the SMM to edit or curate what you post without the pressure to do it ALL.
This also helps to reduce the likelihood of something inappropriate getting posted or accounts being misused.
We would love to know what else is on your mind when it comes to managing your social media accounts! Message your Marketing Manager, and we may answer your question in the next newsletter!