You probably think that veterinary industry news—like new technologies, treatments, and breakthroughs—wouldn’t be interesting for pet owners. But actually, sharing industry news and medical discoveries with your clients on social media is a great way to show them that:
- your hospital is on the cutting edge of veterinary care
- your team is committed to learning and being the best
- they can depend on you as a knowledgeable resource for all things pet-related
This kind of content is terrific for engagement, as long as you make sure it’s accessible and show how this information might relate to their pet. You’ll want to see that any extremely technical or scientific sources are posted with at least a minimal explanation in plain language. TL;DR is a thing, especially when it comes to information originally intended for industry professionals.