Facebook’s Creator Studio Inspiration Hub can help! If you haven’t already discovered it, Creator Studio is Facebook’s free dashboard that social media marketers and content creators can use to create and manage Facebook Pages and Instagram accounts. It shows you relevant social media stats, scheduling, can help you monetize your content and also handles collaborations […]
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Another Video Option: Get Reels
One of the most surprising findings from our most recent Veterinary Marketing Benchmark Report is just how popular Instagram is with veterinary practices (it’s fun, we get it!). Also fun? IG’s video app “Reels”, which makes it easy to get more followers and engagement on the app. Click the button below for some hacks and […]
Creating a Shareable Content Library
Creating a streamlined way for your team to share content is a real timesaver and makes it much easier on everyone who contributes to your hospital’s social media. If you’re not already using a trusted scheduling platform that stores content, here’s how to start a shareable content library: Create a sharable Dropbox or Google Drive […]
How Many Hashtags Do You Need?
Hint: Probably more than you think. So Instagram recommends three to five hashtags per post, but the truth is that’s just the bare minimum if your #goals are engagement and reach. After reviewing more over 18 million feed posts, the research shows that the more hashtags on a post, the better the results. IG wants […]
Learning Unleashed: How to Utilize Partnerships & Sponsorships
You work with other businesses on a daily basis—referring hospitals, vendors, neighboring shops and companies—and those relationships can be easily highlighted on Facebook to help you both. The Brand Collabs tab on Facebook allows you highlight who you work with. Some examples would be when you participate in a local event with other businesses, equipment […]
Social Media 360: New Year, New (Digital) You!
Optimizing Facebook, Instagram, & TikTok Even if you’re on the right track, you’ll get run over if you just sit there. But that’s what many hospitals do once they set up a business page on social media. In addition to posting relevant content regularly, making sure your page is optimized to best practices standards will […]
Firework Safety – New Year’s Eve Celebrations
Text To Pair With Graphic Of Your Choice Fireworks are a common way to ring in the new year. Help your pets stay calm. When you expect firework noise (whether in your community or over a televised event), give pets comfy places to hide, and play calming music or white noise to help distract them. […]
Learning Unleashed: How To Plan Your 2022 Editorial Content Calendar
Would you rather spend 30 minutes every single day creating content? Or about 3 hours a month? We know how busy your practices are, and let’s get real: 30 minutes every single day translates to 15 hours per month! But when you batch content, you can get a month’s worth of content planned much quicker. […]
Social Media 360: Who Should Have Access To Your Social Accounts?
We know that many of you are utilizing social media much more extensively than in years past. In this article, we are breaking down our recommendation to organize and manage your social media accounts. Social media isn’t a fad or trend. It’s an enduring reality of online living, but it can be very confusing! Social […]
Social Media 360: Curating Content From Industry Leaders
Did you know that you don’t need to do ALL OF THE THINGS when it comes to social media? Let’s talk about curating content from trusted industry leaders and finally getting off the content-creation treadmill. Lean in to the resources created by industry organizations, such as VHMA and AAHA. They have fantastic articles on their […]