You might be surprised to learn that many of your clients have pets with their very own Instagram handles and other social media profiles—and even more surprised to see how many followers they have! The way to unearth these trending pet celebs is to ask for their social media handles/profiles in new client paperwork. Tagging […]
Newsletter
Toot Your Own Horn
We get it—vet practices are so crazy busy these days it’s easy to forget about celebrating achievements and milestones. But there’s some real value in letting your clients know about it when your practice or a team member wins awards, earns a certification, has a notable anniversary, or does something helpful for the community. The […]
Win something? Say something—your clients want to know!
If you’re using a social media scheduling tool like Sprout Social or Hootsuite, is can be easy to get in a rut of posting the same content to all of your social media platforms. But not all content needs to be shared everywhere—or should be. Different platforms have different audiences and algorithms, and whenever possible […]
All You Need To Do Is Ask
All You Need To Do Is Ask Want to know what kind of content works for your clients? Take a poll and ask them! Here’s an example that you can copy-pasta and use today to make sure you’re on target with your social media: What kind of stuff would you like to see more of […]
Start Spreadin’ the (Vet) News!
You probably think that veterinary industry news—like new technologies, treatments, and breakthroughs—wouldn’t be interesting for pet owners. But actually, sharing industry news and medical discoveries with your clients on social media is a great way to show them that: your hospital is on the cutting edge of veterinary care your team is committed to learning […]
The QR Code Comeback
Nowadays, QR codes are widely used and have a lot of different applications and purposes, and can be an excellent way to quickly guide someone to your social media accounts — without them having to search online. So, what IS a QR code? Put simply, QR code is a barcode made of hundreds of black […]
The Rules of Engagement
Who doesn’t love a photo of cute cats and dogs on your social posts? Although those furry friends may garner some likes, we challenge you to engage with your audience. Sound overwhelming? Fear not! We have rounded up the easiest ways to connect with your audience and start a dialogue with your followers. Use a CTA (Call […]
Facebook Gets Reels
Facebook has now rolled out its challenge to TikTok in the form of a new video feature called Reels. You can record clips of up to 60-seconds, upload videos from your camera roll, or incorporate both! You’ll find Reels at the top of your newsfeed and you can also turn any Facebook Story into a […]
Finding the Perfect Match
To Manage Your Practice’s Social Media We know you’re crazy busy and finding the time to pay attention to your hospital’s social media may seem way down on the list of priorities. That’s exactly WHY you need to designate social media manager, stat! Social media is your hospital’s most important marketing and business tool. Ignore […]
Top Tips For TikTok
If you’ve been struggling with TikTok and wondering how to maximize your practice’s branded content, you’ll be happy to know the platform has now published a study on that very topic! Here are the top three takeaways from their research: Include a song and voice over for brand linkage Include a character to drive ad […]