Social media is a phenomenal way to share the behind-the-scenes of what makes your hospital unique. And with the cutest patients imaginable, how could you NOT share those sweet faces? Today, we will give some best practices and tips to share patient images without worry. Why It Matters: Sharing patient photos is a great way […]
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Learning Unleashed: How To Create Instagram Highlights
Instagram Highlights are an amazing tool for hospitals to curate specifc info that is the most relevant for their audience. Because they live front and center on your profile, they are ideal for helping new visitors get to know your hospital & team, as well as any promotions or important info. What are Instagram Stories […]
Social Media 360: Utilizing Your Blog To Drive Traffic & Sharing
Blogs are a great way to get more eyeballs on your website. If you want to increase that online traffic, the best thing you can do is be strategic about what you are sharing. Create Evergreen Content For Your Blog Evergreen content is essentially timeless. It’s pieces of content that can live on your blog […]
Social Media 360: How to Effectively Share Social Media Holidays
Posting on national holidays, or social media holidays can be a great way to connect with your audience. All to often, we see this being used as a bit of a crutch, so here are some best practices to consider: DON’T OVERDO IT! If you do a quick search, nearly every day is some kind […]
Learning Unleashed: How to Create a Shareable Internal Content Library
Creating a streamlined way for your team to share content is a lifesaver. It makes everyone’s lives simpler. Here is how to start a shareable content library: Create a sharable Dropbox or Google Drive folder. Both are free options with storage limits. You can always increase storage by paying for more. Have all team members […]
Social Media 360: Creating Content
What if you could spend less time in Content Creation Land and, instead, harness that energy into building a process that gives content a longer life to better serve, inform, and connect with your audience? Here are our best tips to have a constant stream of content ideas, and a plan on where to share […]
Learning Unleashed: How to Create A Call To Action:
Your call to action tells your target audience what they should be doing once they read your post or click on your ad. This could be as simple as “buy now!”… but today, we are going to share some key phrases that you can use when crafting your next CTA. Small CTA options: Comment below, […]
Boosting Posts: The Basics
Boosting is an effective method to increase your following and engagement on Facebook. The following tools are from Creator Studio. Step 1: choose post you would like to boost. In the post details window, under your post to the right there will be a ‘boost post’ button You can choose a Post Button like ‘message’ […]
Do likes matter anymore?!
A Lack of Likes The algorithm is ever-changing, and recently Facebook announced that business pages no longer have the ‘like’ function. The reason that they have made this change, is to prioritize page Follows. Users can still like individual posts by the business, but now the page itself. Facebook has often tried various new ways […]
Instagram Vs. Facebook: What To Prioritize Online
There is content coming at us nonstop, and it can be hard to discern where you should be putting your energy online, and where it will have the most impact. Between TikTok, Instagram, Twitter, and Facebook – it’s enough to make your head spin!Today we are demystifying the social media landscape, hopefully making it easier […]