It’s no secret that recruitment and hiring is the #1 concern of veterinary practices nationwide—there are simply more jobs than there are people to fill them. That means to be successful in finding viable candidates, you need to market your practice like you would for any other purpose and leverage social media. Facebook in particular […]
May
Minding Your Messenger
If you’re lucky enough to have someone at your practice who handles your social media, you’ll want to make sure they’re checking your Facebook and IG Messenger Inbox regularly. Clients and potential clients who like communicating this way will quickly become annoyed if their messages are ignored. It’s also very frustrating for followers and clients […]
Personality Plus
Vet practices know what sets them apart from other animal hospitals, but their social media often isn’t fully utilized to showcase how special they are. Is holistic/alternative care a big thing for you? Are you the recognized place to go for senior pets? Is your staff particularly funny and outgoing? Do your doctors have a […]
Go Fetch Your Social Media Superstars
You might be surprised to learn that many of your clients have pets with their very own Instagram handles and other social media profiles—and even more surprised to see how many followers they have! The way to unearth these trending pet celebs is to ask for their social media handles/profiles in new client paperwork. Tagging […]
Toot Your Own Horn
We get it—vet practices are so crazy busy these days it’s easy to forget about celebrating achievements and milestones. But there’s some real value in letting your clients know about it when your practice or a team member wins awards, earns a certification, has a notable anniversary, or does something helpful for the community. The […]
Win something? Say something—your clients want to know!
If you’re using a social media scheduling tool like Sprout Social or Hootsuite, is can be easy to get in a rut of posting the same content to all of your social media platforms. But not all content needs to be shared everywhere—or should be. Different platforms have different audiences and algorithms, and whenever possible […]
All You Need To Do Is Ask
All You Need To Do Is Ask Want to know what kind of content works for your clients? Take a poll and ask them! Here’s an example that you can copy-pasta and use today to make sure you’re on target with your social media: What kind of stuff would you like to see more of […]
Start Spreadin’ the (Vet) News!
You probably think that veterinary industry news—like new technologies, treatments, and breakthroughs—wouldn’t be interesting for pet owners. But actually, sharing industry news and medical discoveries with your clients on social media is a great way to show them that: your hospital is on the cutting edge of veterinary care your team is committed to learning […]
Don’t Leave Me!
The separation anxiety struggle will be real for your dog when you go back to work While you may be dreaming of the day you can go back to the office, your favorite coffee place, and to some gossipy chit-chat with co-workers, your dog might have serious issues when suddenly you’re gone again. (We say […]
Memorial Day Closure (May 30)
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