It’s no secret that recruitment and hiring is the #1 concern of veterinary practices nationwide—there are simply more jobs than there are people to fill them. That means to be successful in finding viable candidates, you need to market your practice like you would for any other purpose and leverage social media. Facebook in particular […]
Learning Unleashed
Videos, Infographics, & Why You Need Them
The social media feeds of many practices are basically one cute pet patient picture after another—while this is generally excellent content, diversifying is a great way to boost engagement! Creating visual educational content for your social media can be more time consuming, but the rewards are great in terms of engagement. Infographics and short “tips […]
Personality Plus
Vet practices know what sets them apart from other animal hospitals, but their social media often isn’t fully utilized to showcase how special they are. Is holistic/alternative care a big thing for you? Are you the recognized place to go for senior pets? Is your staff particularly funny and outgoing? Do your doctors have a […]
Toot Your Own Horn
We get it—vet practices are so crazy busy these days it’s easy to forget about celebrating achievements and milestones. But there’s some real value in letting your clients know about it when your practice or a team member wins awards, earns a certification, has a notable anniversary, or does something helpful for the community. The […]
All You Need To Do Is Ask
All You Need To Do Is Ask Want to know what kind of content works for your clients? Take a poll and ask them! Here’s an example that you can copy-pasta and use today to make sure you’re on target with your social media: What kind of stuff would you like to see more of […]
The QR Code Comeback
Nowadays, QR codes are widely used and have a lot of different applications and purposes, and can be an excellent way to quickly guide someone to your social media accounts — without them having to search online. So, what IS a QR code? Put simply, QR code is a barcode made of hundreds of black […]
The Rules of Engagement
Who doesn’t love a photo of cute cats and dogs on your social posts? Although those furry friends may garner some likes, we challenge you to engage with your audience. Sound overwhelming? Fear not! We have rounded up the easiest ways to connect with your audience and start a dialogue with your followers. Use a CTA (Call […]
Facebook Gets Reels
Facebook has now rolled out its challenge to TikTok in the form of a new video feature called Reels. You can record clips of up to 60-seconds, upload videos from your camera roll, or incorporate both! You’ll find Reels at the top of your newsfeed and you can also turn any Facebook Story into a […]
Top Tips For TikTok
If you’ve been struggling with TikTok and wondering how to maximize your practice’s branded content, you’ll be happy to know the platform has now published a study on that very topic! Here are the top three takeaways from their research: Include a song and voice over for brand linkage Include a character to drive ad […]
Client Feedback—The Easy Way
Client Feedback—The Easy Way Client feedback has never been so accessible! Including smaller-scale polls and questions in an IG Story is much easier than putting together a Survey Monkey email—you’re also likely to get better response. You can ask things like: “What vet service or product would you like to see us have a special […]