Know the symptoms of diabetes in pets Diabetes in pets is more common than you might think: it’s estimated that approximately 1 in 300 adult dogs and 1 in 230 cats in the U.S. will develop the disease. While diabetes can occur at any age, it’s of particular concern for senior pets—those over 7. Symptoms […]
Newsletter
Parvo Outbreak 2022
Email Alert Subject line: ALERT: Parvo outbreak Preview text: Parvovirus is spreading in the US—here’s how to protect your dog URGENT: Deadly Parvovirus Outbreak Spreading in the U.S. Here’s how to protect your pet Last month over 30 dogs reportedly died from a mysterious illness in Michigan that ultimately turned out to be a new […]
Get Your Job Ads On Facebook!
It’s no secret that recruitment and hiring is the #1 concern of veterinary practices nationwide—there are simply more jobs than there are people to fill them. That means to be successful in finding viable candidates, you need to market your practice like you would for any other purpose and leverage social media. Facebook in particular […]
Minding Your Messenger
If you’re lucky enough to have someone at your practice who handles your social media, you’ll want to make sure they’re checking your Facebook and IG Messenger Inbox regularly. Clients and potential clients who like communicating this way will quickly become annoyed if their messages are ignored. It’s also very frustrating for followers and clients […]
Videos, Infographics, & Why You Need Them
The social media feeds of many practices are basically one cute pet patient picture after another—while this is generally excellent content, diversifying is a great way to boost engagement! Creating visual educational content for your social media can be more time consuming, but the rewards are great in terms of engagement. Infographics and short “tips […]
Can We Talk? You Need A New Image
We know: your practice is unbelievably busy and you haven’t had time to think about the “face” of your social media—things like your Facebook cover photo, Google post default image, highlight reel cover images, etc. But here’s the thing: Social media is primarily a visual medium. Keeping your images on these platforms “fresh” with high-quality […]
Personality Plus
Vet practices know what sets them apart from other animal hospitals, but their social media often isn’t fully utilized to showcase how special they are. Is holistic/alternative care a big thing for you? Are you the recognized place to go for senior pets? Is your staff particularly funny and outgoing? Do your doctors have a […]
Go Fetch Your Social Media Superstars
You might be surprised to learn that many of your clients have pets with their very own Instagram handles and other social media profiles—and even more surprised to see how many followers they have! The way to unearth these trending pet celebs is to ask for their social media handles/profiles in new client paperwork. Tagging […]
Toot Your Own Horn
We get it—vet practices are so crazy busy these days it’s easy to forget about celebrating achievements and milestones. But there’s some real value in letting your clients know about it when your practice or a team member wins awards, earns a certification, has a notable anniversary, or does something helpful for the community. The […]
Win something? Say something—your clients want to know!
If you’re using a social media scheduling tool like Sprout Social or Hootsuite, is can be easy to get in a rut of posting the same content to all of your social media platforms. But not all content needs to be shared everywhere—or should be. Different platforms have different audiences and algorithms, and whenever possible […]