Hint: Probably more than you think. So Instagram recommends three to five hashtags per post, but the truth is that’s just the bare minimum if your #goals are engagement and reach. After reviewing more over 18 million feed posts, the research shows that the more hashtags on a post, the better the results. IG wants […]
Social Media 360
Social Media 360: New Year, New (Digital) You!
Optimizing Facebook, Instagram, & TikTok Even if you’re on the right track, you’ll get run over if you just sit there. But that’s what many hospitals do once they set up a business page on social media. In addition to posting relevant content regularly, making sure your page is optimized to best practices standards will […]
Social Media 360: Who Should Have Access To Your Social Accounts?
We know that many of you are utilizing social media much more extensively than in years past. In this article, we are breaking down our recommendation to organize and manage your social media accounts. Social media isn’t a fad or trend. It’s an enduring reality of online living, but it can be very confusing! Social […]
Social Media 360: Curating Content From Industry Leaders
Did you know that you don’t need to do ALL OF THE THINGS when it comes to social media? Let’s talk about curating content from trusted industry leaders and finally getting off the content-creation treadmill. Lean in to the resources created by industry organizations, such as VHMA and AAHA. They have fantastic articles on their […]
Social Media 360: Influencer Marketing & Growing Your Community
We know it sounds like something reserved for high-end brands rather than veterinary hospitals, but collaborating with people in your community can be a stellar way to grow authentic connections. Influencers don’t have to be specific to the veterinary industry. Influencers can be people, local businesses, and organizations in your very own community. Even your […]
Social Media 360: Takeaways From Your Annual Social Analytics
It’s time for an end-of-year roundup! Over the past year you may have learned how to read your social media insights & analytics, but what are the big takeaways from your top-performing posts of the year? Click here to learn how to decipher your insights, and implement real change. Here at iVET360, we know that […]
Social Media 360: Branding Your Social Media
Social media is an excellent way for your hospital to build brand awareness and achieve your goals. So, where to begin? First, let’s discuss what branding is! Branding is not just your logo or website. It’s really about how people perceive your hospital. Even if you’re not actively choosing to brand your content, a perception […]
Social Media 360 The Free Tools To Raise Your Photography Game
Do you ever look at other social media feeds, and wonder how their photos look so dang good? The goal of editing your photos for instagram is really to increase the quality and style of each individual photo and create a cohesive look for your overall Instagram grid. You don’t need a fancy editing software […]
Social Media 360: How To Deal With Patient Privacy & Social Media
Social media is a phenomenal way to share the behind-the-scenes of what makes your hospital unique. And with the cutest patients imaginable, how could you NOT share those sweet faces? Today, we will give some best practices and tips to share patient images without worry. Why It Matters: Sharing patient photos is a great way […]
Social Media 360: Utilizing Your Blog To Drive Traffic & Sharing
Blogs are a great way to get more eyeballs on your website. If you want to increase that online traffic, the best thing you can do is be strategic about what you are sharing. Create Evergreen Content For Your Blog Evergreen content is essentially timeless. It’s pieces of content that can live on your blog […]