If you’re lucky enough to have someone at your practice who handles your social media, you’ll want to make sure they’re checking your Facebook and IG Messenger Inbox regularly. Clients and potential clients who like communicating this way will quickly become annoyed if their messages are ignored. It’s also very frustrating for followers and clients […]
Social Media 360
Can We Talk? You Need A New Image￼
We know: your practice is unbelievably busy and you haven’t had time to think about the “face” of your social media—things like your Facebook cover photo, Google post default image, highlight reel cover images, etc. But here’s the thing: Social media is primarily a visual medium. Keeping your images on these platforms “fresh” with high-quality […]
Go Fetch Your Social Media Superstars￼
You might be surprised to learn that many of your clients have pets with their very own Instagram handles and other social media profiles—and even more surprised to see how many followers they have! The way to unearth these trending pet celebs is to ask for their social media handles/profiles in new client paperwork. Tagging […]
￼Win something? Say something—your clients want to know!
If you’re using a social media scheduling tool like Sprout Social or Hootsuite, is can be easy to get in a rut of posting the same content to all of your social media platforms. But not all content needs to be shared everywhere—or should be. Different platforms have different audiences and algorithms, and whenever possible […]
Start Spreadin’ the (Vet) News!￼
You probably think that veterinary industry news—like new technologies, treatments, and breakthroughs—wouldn’t be interesting for pet owners. But actually, sharing industry news and medical discoveries with your clients on social media is a great way to show them that: your hospital is on the cutting edge of veterinary care your team is committed to learning […]
Finding the Perfect Match
To Manage Your Practice’s Social Media We know you’re crazy busy and finding the time to pay attention to your hospital’s social media may seem way down on the list of priorities. That’s exactly WHY you need to designate social media manager, stat! Social media is your hospital’s most important marketing and business tool. Ignore […]
Out of Ideas for Social Media Posts?
Facebook’s Creator Studio Inspiration Hub can help! If you haven’t already discovered it, Creator Studio is Facebook’s free dashboard that social media marketers and content creators can use to create and manage Facebook Pages and Instagram accounts. It shows you relevant social media stats, scheduling, can help you monetize your content and also handles collaborations […]
It’s IG Official: You Can Now Add Links to Stories
Instagram now given everyone on its platform the ability to add outside links to their Stories, something that’s super helpful for business, and especially for veterinary practices. Initially, the option to add links was called a “swipe up” and limited to verified accounts or those with over 10,000 followers. However, a push for more equity […]
How to Make Your IG Post Unforgettable￼
Instagram Reminders is an easy way to keep your practice’s time-sensitive offers, events, and promotions top of mind with clients who follow you on the platform. Your followers simply “opt in” to receive reminders (notifications) about the post they’re interested in, then shortly before the designated time of the event, IG will send them a […]
Can We Talk About ‘Tok?
With over a billion verified users, TikTok is fast becoming the most popular online social media platform. Which is why it was a very big deal when the New York Times released a leaked document outlining the app’s algorithm. The document, called “TikTok Algo 101”, was created to explain how TikTok works to less tech […]