Creating a streamlined way for your team to share content is a lifesaver. It makes everyone’s lives simpler. Here is how to start a shareable content library: Create a sharable Dropbox or Google Drive folder. Both are free options with storage limits. You can always increase storage by paying for more. Have all team members […]
Social Media 360
Social Media 360: Creating Content
What if you could spend less time in Content Creation Land and, instead, harness that energy into building a process that gives content a longer life to better serve, inform, and connect with your audience? Here are our best tips to have a constant stream of content ideas, and a plan on where to share […]
Boosting Posts: The Basics
Boosting is an effective method to increase your following and engagement on Facebook. The following tools are from Creator Studio. Step 1: choose post you would like to boost. In the post details window, under your post to the right there will be a ‘boost post’ button You can choose a Post Button like ‘message’ […]
Do likes matter anymore?!
A Lack of Likes The algorithm is ever-changing, and recently Facebook announced that business pages no longer have the ‘like’ function. The reason that they have made this change, is to prioritize page Follows. Users can still like individual posts by the business, but now the page itself. Facebook has often tried various new ways […]
Instagram Vs. Facebook: What To Prioritize Online
There is content coming at us nonstop, and it can be hard to discern where you should be putting your energy online, and where it will have the most impact. Between TikTok, Instagram, Twitter, and Facebook – it’s enough to make your head spin!Today we are demystifying the social media landscape, hopefully making it easier […]
So You Want to “Go Live”: How to Go Live On Instagram or Facebook
Go live directly from your phone: You can start a live broadcast to connect with your followers in real-time. Start a live broadcast from the Instagram app Tap at the top or swipe right anywhere in Feed, then scroll to Live at the bottom. To add a title, tap Title on the left and enter a title, […]
How to make your Instagram a Business Profile
On Instagram, you can convert your personal profile to a business account to access features that can help you grow your business. How To Make The Change: Go to your profile and tap the three lines in the upper right corner. Tap Settings. For some accounts, the Switch to Professional Account option will be listed directly under Settings. […]
To Hashtag or Not to Hashtag, That Is the Question.
What Are Hashtags? You might recognize a hashtag as a word or phrase preceded by the pound symbol. On social media, it acts as a ‘tag’ or way for the algorithm to categorize that piece of content. Hashtags help make content discoverable in on-platform searches and, reach more people. How Do Hashtags Impact The Algorithm? […]
Social Media 360: The Right And Wrong Way To Post About Social Causes
Social media is primarily about appearances, as we all know that users can curate an identity that puts them in the best light. It can be easy to talk the talk on social media without meaningful follow-through when it comes to social justice issues. We hope that if your hospital chooses to share on these […]
Social Media 360: Photo Content Do’s And Don’ts
Photos are a critical part of your social media presence. With users scrolling faster and faster, it’s more important than ever to create dynamic imagery, that slows their scroll. Here are our Do’s and Don’ts on social media imagery: Don’t over-filter: Keeping the imagery as true-to-life is key in coming across as authentic online. Simple […]