Keeping your brand image cohesive and consistent affects what people think about your hospital. The more consistent your messaging, the more consistent your branding — through colors, language, fonts, and overall tone. Your brand should build awareness and develop trust and loyalty with patients. Top Tips For Consistent Branding: Stick with your brand colors Your […]
July
Social Media 360: Photo Content Do’s And Don’ts
Photos are a critical part of your social media presence. With users scrolling faster and faster, it’s more important than ever to create dynamic imagery, that slows their scroll. Here are our Do’s and Don’ts on social media imagery: Don’t over-filter: Keeping the imagery as true-to-life is key in coming across as authentic online. Simple […]
How to add to IGTV
From a computer, open your web browser and go to Instagram.com. Click your profile picture in the top right corner, then click Profile. Click IGTV. Click Upload. Click and choose a video, or drag and drop a video file. Add a title and description. … Click Post. From the Instagram app for Android or iPhone […]
Social Media 360: Jump On The Video Bandwagon! ????????
Video. We can’t discuss social media without hearing about the importance of video. Even Instagram- a platform made famous by photo sharing, has recently come out as shifting gears, and focusing more on video content! Why Video Is Important Not only do consumers connect more with videos, but it also typically performs better with most […]
Reels & TikTok 101
Video is the highest engaging content out there. It’s the most prevalent and easiest to consume with short-form platforms such as TikTok and Instagram Reels. How To Create Your First TikTok Press the + button to start recording In the recording screen, you will see a vertical row of buttons on the right side of […]
Creating Content That Connects
We like to think of social media content as pieces of a larger pie. The algorithm typically loves to support digital content that is creating a buzz with your audience. We have determined that this mixture of content styles both educates and entertains your clients: Primary ContentWe recommend the majority of your content focusing on […]
Reels 101
IG Reels: What they are and how to use them effectively as a veterinary hospital What is Instagram Reels? Instagram Reels is a new(ish) tool to cut and edit 3 to 30-second videos with text, music, stickers, and other special effects. One of the best aspects of Reels is how you can grow your audience […]
Hacking the IG Algorithm
One of the most asked questions related to social media: “How does the Instagram algorithm actually work?” It’s a question that’s caused a lot of confusion since Instagram moved away from a chronological feed. In this blog post, we will be sharing how to take advantage of the IG algorithm in 2021, so you can […]
All-American Pet Photo Day (July 11)
LET’S SEE YOUR ALL-AMERICAN PET! Today is All-American Pet Photo Day, and if your pet barks, meows, chirps, squeals, squeaks, flies, swims, hops or slithers, this is your chance to show ‘em off! Post a picture of your All-American Pet in the comments below so we can celebrate their awesomeness!
AAHA-Accredited Hospitals Day (July 22)
Why AAHA-Accredited veterinary hospitals are the pick of the litter! The American Animal Hospital Association (AAHA) is the respected accrediting organization for companion animal hospitals in the United States and Canada. July 22nd is AAHA Accredited Hospitals Day, and we’re proud to say [HOSPITAL NAME] is one of those hospitals! What does that mean for […]