Go live directly from your phone: You can start a live broadcast to connect with your followers in real-time. Start a live broadcast from the Instagram app Tap at the top or swipe right anywhere in Feed, then scroll to Live at the bottom. To add a title, tap Title on the left and enter a title, […]
Newsletter
How to make your Instagram a Business Profile
On Instagram, you can convert your personal profile to a business account to access features that can help you grow your business. How To Make The Change: Go to your profile and tap the three lines in the upper right corner. Tap Settings. For some accounts, the Switch to Professional Account option will be listed directly under Settings. […]
To Hashtag or Not to Hashtag, That Is the Question.
What Are Hashtags? You might recognize a hashtag as a word or phrase preceded by the pound symbol. On social media, it acts as a ‘tag’ or way for the algorithm to categorize that piece of content. Hashtags help make content discoverable in on-platform searches and, reach more people. How Do Hashtags Impact The Algorithm? […]
Learning Unleashed: How to recruit on social media
Every hospital should develop its own individualized social media recruiting strategy. Here are a few ideas you can use to get started: Post on Instagram & FacebookYou can share job openings right on your main accounts by creating a social post about it. Try using a catcht graphic, and include a way for them to […]
Social Media 360: The Right And Wrong Way To Post About Social Causes
Social media is primarily about appearances, as we all know that users can curate an identity that puts them in the best light. It can be easy to talk the talk on social media without meaningful follow-through when it comes to social justice issues. We hope that if your hospital chooses to share on these […]
Learning Unleashed: Branding your Social Media Page & Posts
Keeping your brand image cohesive and consistent affects what people think about your hospital. The more consistent your messaging, the more consistent your branding — through colors, language, fonts, and overall tone. Your brand should build awareness and develop trust and loyalty with patients. Top Tips For Consistent Branding: Stick with your brand colors Your […]
Social Media 360: Photo Content Do’s And Don’ts
Photos are a critical part of your social media presence. With users scrolling faster and faster, it’s more important than ever to create dynamic imagery, that slows their scroll. Here are our Do’s and Don’ts on social media imagery: Don’t over-filter: Keeping the imagery as true-to-life is key in coming across as authentic online. Simple […]
How to add to IGTV
From a computer, open your web browser and go to Instagram.com. Click your profile picture in the top right corner, then click Profile. Click IGTV. Click Upload. Click and choose a video, or drag and drop a video file. Add a title and description. … Click Post. From the Instagram app for Android or iPhone […]
Social Media 360: Jump On The Video Bandwagon! ????????
Video. We can’t discuss social media without hearing about the importance of video. Even Instagram- a platform made famous by photo sharing, has recently come out as shifting gears, and focusing more on video content! Why Video Is Important Not only do consumers connect more with videos, but it also typically performs better with most […]
Reels & TikTok 101
Video is the highest engaging content out there. It’s the most prevalent and easiest to consume with short-form platforms such as TikTok and Instagram Reels. How To Create Your First TikTok Press the + button to start recording In the recording screen, you will see a vertical row of buttons on the right side of […]